Felix Dürichen – “No pressure, no juice”

Felix Dürichen talks about his passion for design, photography and making apple wine!

This week Creative Chair talks to Felix Dürichen, the Creative Director of Branding & Design at Geometry Global as well as a keen producer of apple wine. He talks about the design industry and some of the exceptional projects in which he has been involved.

Leica Red

Tell us a little bit about yourself and the work that you do?

I am currently Creative Director of Branding & Design at Geometry Global Frankfurt. My recipe for producing a consistently good product is sophistication and passion for an idea. Both can turn into a positive sort of pressure which is a vital component in creating work that stands out. Coincidentally, this also applies to my other great passion, making apple wine: No pressure, no juice.

One thing the communication business is never short of is pressure. Over the last decade, I have had the opportunity to create a lot of “juice“ with my passion for print, photography and type design for great brands like Leica Camera and Maserati.

Animated Award
366 Award
The 38th 366 Award goes to Felix Dürichen for their outstanding creative work.
View all 156 Winners

Leica Red Felix Dürichen

What/who are the inspirations behind your visual style?

I don’t think that I have a particular style. But I like to question things; design should have a reason. Design is the visual transportation of an idea and it should be defined by meanings, not by trends. For me, great design is a combination of risk, magic and emotion. And I like to quote Stefan Sagmeister: “Design must make happy”.

Rheingau Invite

“packaging and product design form an unseen symbiosis, creating goosebumps whenever I look at it”

Rheingau Invite

Which of your projects are you most proud of and why?

I have had the privilege the work on many amazing projects. But there is one that truly stands out from the rest: The Paper Skin, a collaboration of Fedrigoni and Leica Camera. It was the longest project I have ever worked on and it is surprising and different in many aspects. It sounds surreal that paper has got the power to a) protect a camera and b) look beautiful while having great haptics at the same time. But this is what makes this project so exceptional as the packaging and product design form an unseen symbiosis, creating goosebumps whenever I look at it.

Leica Paper Skin

Leica Paper Skin

Leica Paper Skin

Leica Paper Skin

Finally, if you died and got reincarnated as a song, what would that song be?

Haha, “Scream“ by Paolo Nutini would be great :-)

Juice:

If you are interested in my work: https://www.behance.net/sanktmalus
If you are really thirsty: https://www.sankt-malus.de/

Scream (Funk My Life Up)"
Scream (Funk My Life Up) (2014)
Paolo Nutini
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What began as a fun question to end an interview, has now become a wonderfully eclectic playlist featuring 156 songs and counting.

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